Our story

Welcome to
Watch Builder.

Hi — I'm Joseph, and I built this because I believe the watch modding community deserves better tools.

My watch "addiction," as some may call it, began during my junior year at the United States Military Academy. My best friend and roommate, Jacob, had recently picked up a Seiko Chronograph with a quartz movement. While browsing our local mall together, he spotted a deep blue Bulova Chronograph — and I instantly fell in love. Being a good friend, of course, I couldn't get the same watch as him. But soon enough I laid eyes on what would become my prized possession and my first real watch: a Seiko Presage GMT. My pride and joy. I guess you could say Jacob got me hooked. Since then, I've added a Tag Heuer Carrera Calibre 5 with automatic movement to the collection — and I have no plans to stop.

I built this tool after attempting to build my first watch. I knew I needed to spread the watch love, so I decided: what better way than to make a fully custom watch for my fiancée? However, even with the help of my seasoned watchmaking veteran Jacob, it was incredibly difficult to find where to buy parts — and even harder to know if they were actually compatible. It drove me to the point where I asked myself: there has to be a better way, right?

I wished for two things. First, that a site would link directly to parts that exist and show you how to find what you need. And second, that there was a way to visualize how a watch would look as you chose the parts — so none of us waste time and money on components that don't meet our standards.

I also wanted to know who wore my dream watches, and a little history behind them. I mean — who doesn't love reading about something they're passionate about?

My vision for this project is to create a place where everyone — from first-time modders to seasoned builders — can start or continue their journey with more ease than ever before. I want this to be something the community genuinely enjoys using. If you have feedback, ideas, or just want to talk watches, feel free to reach out at your@email.com.

Built with care in Virginia

Start exploring →